TDA Sponsorship Request
2025 - 2026
About:
The Randolph County Tourism Development Authority (TDA) operates as the official destination marketing organization for Randolph County, North Carolina, under the name Heart of North Carolina Visitors Bureau. Its primary mission is to promote tourism and hospitality throughout the county, encompassing towns and communities such as Archdale, Asheboro, Franklinville, Liberty, Ramseur, Randleman, Seagrove, Staley, and Trinity.
The TDA is responsible for attracting visitors to the area, highlighting its diverse attractions, and contributing to the local economy. Key attractions and offerings they promote include:
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The North Carolina Zoo: The world's largest natural habitat zoo, located in Asheboro.
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Seagrove Pottery: Known as the "Pottery Capital of the U.S.," featuring over 80 working potters.
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NASCAR Heritage: Including the Richard Petty Museum and other Petty Family Attractions in Randleman.
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Outdoor Recreation: Such as the Uwharrie National Forest, Randleman Lake, and various trails like the Deep River State Trail.
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Historical Sites and Museums: Including the NC Aviation Museum and Hall of Fame, and the American Classic Motorcycle Museum.
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Local Events and Festivals: Supporting annual events such as street festivals, food & craft festivals, lecture series, and pottery events, etc.
The Heart of North Carolina Visitors Bureau provides visitor services, produces travel guides, maintains a comprehensive website, and operates in cooperation with the NC Department of Transportation for the I-73/74 Visitor Centers. Their work is crucial in showcasing Randolph County's unique blend of natural beauty, cultural heritage, and family-friendly attractions to a wider audience, thereby boosting visitor spending and supporting local businesses.
Sponsorship dollars play a pivotal role in fostering a thriving tourism ecosystem by directly empowering our valued tourism partners - YOU! These funds are strategically allocated to support a diverse array of local businesses, attractions, events, and organizations that collectively enhance the visitor experience and drive economic impact. This can include providing financial assistance for marketing campaigns that promote partner offerings, funding infrastructure improvements at key visitor sites, enabling the development of new programs or events that draw tourists, or subsidizing training initiatives for hospitality staff. Ultimately, these crucial sponsorship investments act as a catalyst, allowing our tourism partners to innovate, expand, and deliver exceptional experiences, thereby strengthening the overall appeal and economic vitality of our destination.
The sponsorship request form serves as a powerful tool, ensuring that both the partner and TDA share a united vision for the purposeful use of funds to support impactful tourism-related projects, events, and programs for the upcoming budget year. Once submitted to the Executive Director, the applicant will receive notification of approval, paving the way for them to provide an invoice for the granted amount, along with a W-9 form for seamless payment processing.
The 2025 - 2026 TDA Sponsorship Request Form can be downloaded at this link: FORM for Sponsorship
Please do not hesitate to contact Amber Scarlett, Executive Director or Brooke Thomas, Director of Office Administration for additional questions or concerns regarding this financial program.