Asheboro, NC — The Heart of NC Visitors Bureau is using National Travel and Tourism Week to provide virtual tours of Randolph County’s unique assets, according to a press release.

National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry, will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: The Spirit of Travel.

Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the United States.

The 37th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.

“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” U.S. Travel Association president and CEO Roger Dow said. “This is our toughest challenge yet, but what I’ve seen is that the spirit of travel has not been shattered.”

Since in-person rallies and events that have been hallmarks of NTTW in years past are not an option this year, the Heart of NC Visitors Bureau is engaging visitors by providing links to virtual tours of the unique tourism assets throughout the county, including the NC Zoo, Seagrove pottery community, Petty Family attractions, Millstone Creek Orchards, Kersey Valley attractions and more.

Additional efforts include joining forces with area destination marketing organizations to share images on social outlets of what can be experienced when traveling in the Piedmont Triad region of North Carolina.

Amber Scarlett, interim CEO/director of tourism, said, “There’s no doubt this has been an incredibly challenging time for the Heart of NC Visitors Bureau, but we see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce. It’s only a matter of time before we all get moving again, and we’ll be more ready than ever to welcome travelers with open arms.”

To learn more about the week, visit

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