Contact: Rod Hackney

ASHEBORO N.C.—“Who lives in a pineapple under the sea?” One of the most popular cartoon characters ever created, the absorbent yellow and porous hero of Bikini Bottom is now being featured at the North Carolina Zoo’s SimEx theater in a new 4D feature formatted for the motion-ride simulator.

The star of Nickelodeon’s hit kids’ program comes to life on the Simex screen and zoo patrons both young and old can watch SpongeBob in pursuit of a runaway pickle as he aims to serve the perfect Krabby Patty hamburger. The hilarious adventure takes SpongeBob through Bikini Bottom in pursuit of a robotic double of his best friend “Patrick.” One of the zoo’s most popular attractions since 2002, SimEx is a mobile ride-simulation theater equipped with six three-seat motion bases. Highly sophisticated computer-controlled hydraulics move the entire 18-member audience in synchronization with the actions on the screen. With the addition of 4D effects SimEx not only allows the audience to see the action in three dimensions but also gets them involved personally by sending bubbles, harmless water sprays, and other special effects onto the gallery. The SpongeBob SquarePants 4D experience will cost zoo visitors $3, in addition to regular admission. Special combination tickets are also available.

For more information on SpongeBob SquarePants 4D, or other zoo attractions and events visit the park’s Web site at or call 1-800-488-0444.  Nickelodeon now in its 28th year, is the number-one entertainment brand for kids. It has built a diverse global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products online, recreation books, magazines, and feature films. Nickelodeon’s U.S. television network is seen in almost 96 million households and has been the number-one rated basic-cable network for more than 13 consecutive years. Nickelodeon and all related titles characters and logos are trademarks of Viacom Inc. NYSE: VIA and VIA. The North Carolina Zoo is located on Zoo Parkway N.C. Hwy. 159, six miles southeast of Asheboro off U.S. 220 and U.S. 64. Admission is $10 for adults,  $8 for senior citizens 62 and older, and $6 for children ages 2 to 12.

The zoo is an agency of the N.C. Department of Environment and Natural Resources William G. Ross Jr. Secretary; Michael F. Easley Governor.