Asheboro, NC – Randolph County Tourism Development Director Tammy O'Kelley was elected to chair the NC Travel & Tourism Board at the regularly scheduled meeting of the board on Tuesday, February 4.

As Director of the TDA, O'Kelley leads the efforts of the Heart of North Carolina Visitors Bureau, which serves as the official destination marketing organization representing Archdale, Asheboro, Franklinville, Liberty, Ramseur, Randleman, Seagrove, Staley and Trinity; and oversees the staffing and operations of the Randolph County Visitor Centers in Seagrove. She has been employed with the authority since June 2001 and was promoted to director in August 2006.

O'Kelley also serves on the boards of the NC Travel & Tourism Coalition, Piedmont Triad Film Commission, Archdale-Trinity Chamber of Commerce, and Piedmont Triad Host Group.  She holds professional memberships in Destination Marketing Association International, US Travel Association, Southeast Tourism Society and the NC Restaurant & Lodging Association.

A life-long resident of Randolph County, O'Kelley lives in Asheboro with her husband, Mike. House Speaker Thom Tillis appointed O'Kelley to the board last May.

“With the privatization effort that is underway and the impending sunset of the film tax incentive, this is certain to be a challenging year for the industry,” said O’Kelley, “but I strongly believe there is a great wiliness to work together; and, in turn, hand-in-hand with Secretary Decker and the legislature to ensure that North Carolina’s travel and tourism industry is not only preserved, but assured a successful future.”

The NC Travel & Tourism Board advocates the sound development of the state's travel and tourism industry. Created in 1991, the board advises the Secretary of Commerce on policy matters related to tourism promotion in North Carolina. Among other duties, the board recommends programs that will promote the state as a travel and tourism destination; advises the Secretary on the effectiveness of agencies contracting with the Division; and promotes the exchange of ideas and information on travel and tourism between state and local government agencies, private organizations and individuals.

“Ultimately, the decisions made by the Travel & Tourism Board have great bearing on the staff working in the Division of Tourism, Film, and Sports Development; in all of North Carolina’s destinations; the next generation of industry professionals who will depend on this industry to make a living; and, most importantly, visitors to North Carolina for generations to come,” said O’Kelley.

The Randolph County Tourism Development Authority is a public authority created by the NC Legislature; and operates solely on occupancy taxes generated by overnight guests in Randolph County. For additional information, call (336) 626-0364 or go to