ASHEBORO – The Randolph County Tourism Development Authority is now distributing copies of its new 2008 Heart of North Carolina Visitor Guides. According to Tammy O’Kelley, director of tourism, the redesigned visitor guides were created by combining the old visitor information brochure that featured generic listings of attractions, museums, accommodations, and events with the Seagrove area travel guides that included a directory of pottery shops with maps. The end result is a new comprehensive guide that includes a welcome letter; table of contents; local area information; list of annual events; things to do including museums and attractions, entertainment, golf, outdoor fun, sports, and area map; complete directory of Seagrove pottery shops with maps; places to stay; dining, and distinctive shopping venues located along travel corridors in the greater Archdale, Asheboro, Randleman, and Seagrove areas; an informative helpful information section that includes contact information for chambers of commerce, cities, and towns with the county group tour services, local, regional, and state organizations, media relations, motorcoach companies, transportation including auto, rental, taxi, and airport; and visitor services.

O’Kelley states that future visitor guides will be designed around the new model and will be produced annually on a calendar year schedule. “We are a world class destination” said O’Kelley. “When you add our spectacular location within the heart of North Carolina with our unique attractions and events you’ve got some unforgettable experiences and that comes across in this guide. We’re very excited about the redesign and confident that this new format will provide an easy-to-use tool for our travel market.”

Guides are available now at the Visitor Information Center located at 222 Sunset Avenue in Asheboro or by calling 626-0364. For additional visitor information go to

Randolph County Tourism Development Authority is a public authority created by the N.C. Legislature. The authority operates solely on occupancy taxes generated by overnight guests in Randolph County. For additional information please call 336 626-0364 or go to