Music Video: Black Label Society — All That Once Shined

ARCHDALE, NC — Black Label Society recently released a new music video for their track All That Once Shined. The song is from the band’s upcoming LP, "Grimmest Hits," which is due out on January 19th. The lyric video is intentionally low-tech, with practical props and effects, and no editing. 

 

According to director Justin Reich (www.justinreich.com), “All That Once Shined was initially just going to be a lyric video in the most basic sense of the definition: words scrolling across the screen with the album cover in the background.”